Ways Your Website is Driving Customers Away
You’re Web Design is Outdated
You have probably visited a site or two that looks like it was designed 10 or more years ago. It happens, it can be easy to forget that you have a website however websites are important to your trustworthiness and professionalism. Websites can be an online brochure or business card or they can be a tool to sell online. Either way your web design is important. You only have one opportunity to make a positive impression on the users who visit your website. If your website’s bounce rate is more than 50%, your website’s design may be driving them away. An outdated web design on a website indicates that you do not care to keep up with the current design trends or that the website is out of touch with its audience. This can turn website visitors away. There are many benefits to good web design.
If a user is unable to immediately locate and use your website’s navigation, they are more likely to go to a different website. Clear navigation is fundamental for a successful website. Your navigation should be easy to find, simple looking and not cluttered. It should be clear where each link goes. If your website visitor can’t easily find the info or answer to their question they will leave your site.
Your Website Design is Not Responsive or Mobile-Friendly
More users browse the internet with their smartphones over traditional desktop computers and internet browsers. Ensuring your website is responsive provides users on mobile devices the same opportunity to browse your website. If you are unsure of how to create a responsive website, consider working with a professional web design company out of Windsor or Leamington to help get the job done right.
Before launching your website test it on traditional web browsers such as Internet Explorer, Google Chrome, Mozilla Firefox, and Opera. But also test your website within mobile browsers for both Android and iOS smartphones.
Lack of CTAs
Are you trying to sell a product on your website but not generating the revenue you had in mind? Is your website currently lacking calls to action or CTA? A CTA is used on every page of a website to help drive sales and grab the attention of visitors. 8 Tip to Writing Effective Calls to Action.
Calls to Action can be offers to something free that then starts people down your sales funnel. CTA’s are the first step in email marketing and automation and are a valuable tool to ask for the sale.
Verify that the placement of your website’s CTAs is appropriate for the number of views you would like to receive. It is also recommended to test multiple CTA’s to determine which work best.
Too Many Advertisements
Ads are a way to generate profit online using your website. It is important to maintain a positive reputation and brand image, especially online. If your website has too many advertisements, pop-ups, or disruptive banners, your visitors are much more likely to leave your site. You don’t want your pop ups to be annoying. Websites that are disruptive, annoying, or too crowded are less likely to succeed. Sites that deliver the content, products, or services they are promoting are more likely to be successful and keep visitors. Consider cutting back on the number of advertisements you have placed on your website.
Your Content is Not Very Good
Content is king when developing any website, especially in a highly-specific niche or market. If your content is boring, generic, or un-engaging, it is difficult to build a following of dedicated visitors. Providing lengthy, in-depth, unique content that is difficult to find anywhere else online is one way to help your website stand out. Developing your content strategy should be a top priority if your goal is to gain followers.
When you understand the ways your website is driving customers away, it is much easier to make the changes necessary to retain visitors and to keep them coming back for more. By working together with a Windsor or Leamington company that specializes in professional website design, will help you maximize your online reach with an online presence that is sure to impress.