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Entrepreneurs strive to establish their brand in the market and maintain good relationships with prospects and clients. The question is, do you convey compelling messages that can lead to conversions or are they just going through your ads and bouncing off your page?
In marketing, an effective call to action is an essential part of your advertisement. An effective call to action tells your audience what they are supposed to do once they hit your website. Ensure you interact with your audience and use the right tools to have them take action. Also, provide enough information to get people involved. Know exactly what you want them to do. Do you want them to subscribe to your newsletter? Buy your product? Download your eBook? or give you a call?
Here are some killer tips you should implement when writing calls to action. You can also see some other tips for writing hero image text that sells here.
1. Use powerful action words to state your objective
Do you know what type of actions you’re trying to stimulate? If your answer is “yes,” then craft your message in a clear and precise manner because your audience needs to know exactly what you’re requesting them to do. Don’t go beating around the bush. Some examples are “buy now!” “download now!” “send me info” or “subscribe today!”.
Ensure you convey direct and informative messages to get that excellent click-through rate.
2. Entice your audience
Your goal is to get your audience take action and create a significant impact on your conversion rates. Proper choice of words is vital. Your messages should be able to arouse your audience into taking action. Phrasings like “subscribe today and get your free copy!” or “buy two and get one free!” trigger actions from your audience since they are aware of added benefits. Your choice of words should go hand-in-hand with proven marketing formulas.
Make your messages more appealing to sweeten the deal. In the example above, the words have changed from the initial message- “subscribe today!” to “subscribe today and get your free copy!” A little tweak on your words can increase your conversion rates by a more significant margin.
An exclamation mark is also an important part to include at the end of your phrasings. It sends a strong message to your target audience and compels them to take action.
3. Let your audience understand what’s in for them
Why should I take action? What am I benefiting? Clients and prospects may ask themselves such questions to know why they should engage your services. Am I saving money? Will this make my work easier? The answers to those question are in your messages. Bringing out this Unique Selling Point (USP) will tie clients and prospects to seeking your services, generate new leads, and increase conversions. For instance, “buy today and get free installation!” Take note you have identified what your audience needs to do (buy today) and what they’re getting in return (free installation).
4. Size of your message and call to action button
Your messages should be short and straightforward. Research has indicated that best words that trigger clients are below 150 characters. Your words should not be too short that they can’t seduce your readers, but short and sweet to trigger an action from your audience.
Also, what is the size of your CTA button? Is it too short that it can’t provoke your audience or too big to seem desperate? Ensure your CTA button is of a standard size, visible and displays explicit messages with full information.
5. Employ the Fear Of Missing Out (FOMO) strategy
Who would like to miss out on great deals? Nobody. FOMO is an effective motivator to one-time opportunities. No one would want to miss out on opportunities they’re not sure if they’ll come back again. Clients are triggered to act faster and grab the deals. FOMO is effective during sale promotions set for a specific time. Craft messages like, “hurry while stocks last!” “shop today, sale ends soon!” Here, time-sensitive is key. Clients and prospects will be prompted to buy before the opportunities close.
6. Include numbers in your call to action
Clients respond well when they see numbers indicating costs, discounts, promotions, and other benefits related to what they intend to buy. With numbers, you determine if you can afford the item or not. Let’s take a look at pricing information on your messages. If a client sees a specific cost on your ad and proceeds to your website, there’re high chances that the client will buy the item. On the other hand, messages without pricing details may result in a click to your website, but the client turns away since they can’t afford the item. Pricing details are meant to prepare the client psychologically on the amount they need to spend on the item.
A proper way to include numbers in your messages would be as follows “shop today for refrigerators for only $500!” This statement shows how less the client will pay compared to the normal price and triggers the FOMO element by encouraging them to buy it immediately.
7. Base your message on client testimonials
Did you know that satisfied clients are your most convincing brand ambassadors? Do you make efforts to encourage your clients to leave you positive remarks once they purchase your products? Positive feedback from your past clients initiate trust, and new clients will be more convinced to buy your products since some people have had a positive experience with them.
8. Use devices effectively
Crafting killer messages involves customizing your information to devices that your audience uses. Google considers desktops and tablets to have the same user experience, while mobile devices have a different user experience. Clients searching on desktops or tablets are less likely to buy as compared to clients searching on their mobile phones. This is often because a users does not consider waiting until they get home to their desktops t0 browse your website. Phone call-centric ads on mobile devices trigger more action desktops or tablet searches. It is possible to modify a mobile sites CTA button of “call now and place your order!” to initiate the phone call.
A Final Thought:
Crafting effective call to action messages is essential for your business success and also essential for above the fold and your website design. Always ensure you customize your messages according to your client needs, use relevant keywords, and show the clients what they will benefit from your products and services. Design your buttons in an average size that has clear information aimed at your target audience. An effective call to action is not difficult to write, but in case you experience some difficulties, seek help from professional copywriters. They will help you craft content that has high conversion rates.
Our list of landing page do’s and don’ts can also be a helpful tool to learn how to create landing pages that convert traffic into paying customers. Cowlick Studios has a number of strategies to make your call to action effective, CALL US TODAY to learn more.
