Website Design A Complete Guide
When it comes to website design, there are many technical and not so technical items you should considered. The process of website design does not need to be complicated, and can be made easier by following these elements below. In this article we will look at everything including, the basics of the web, branding and […]
Website Accessibility and AODA – What You Need to Know
Website accessibility is an important factor when planning a website. In recent years and in the near future it will become more important. Beginning January 1, 2021: all major public websites must meet WCAG 2.0 Level AA website accessibility standards. More than 13.7% of Canadians have one or more disabilities, for this reason it is […]
“Above the Fold” and Your Website Design
What Your Web Visitors Should See First Having a well-designed website can make or break your business. A responsive and intuitive site can lead to more website conversion, which will only benefit you and your business. Though it might be easier to hire a company that handles website design, you may decide to build your […]
Web Design – Write Hero Image Text that Sells
Get More Customers With Web Design Hero Image Text that Sells. Don’t Miss These Four Tips! In the web design world, it’s called a CTA — or the call to action. It’s the language that asks your user to do something — whether that’s reading more about or buying a product or service or giving […]
A Beginners Guide to Understanding Google Analytics
What is Google Analytics? Google Analytics is important if you have a blog or run a website for your business, I am pretty sure that you have heard the term at least once. So, what exactly is it and what does it do? Google Analytics is a free web service that helps you track user […]
Landing Page Do’s and Don’ts
Landing page Do’s and Don’ts The concept of a landing page is fairly simple; create a page to send web visitors to and use that page to offer something of value in exchange for an email. Landing pages can also be used for subscribing to newsletters/email listings or to purchase particular products/services. The end […]
Effective Email Marketing
Effective Email Marketing The internet was first used for sending out email, well short communication anyway. Electronic mail is a way of life. Although today, whatsapp, twitter and such message services have taken over, e-mail is still a valid communication and marketing tool. We’ve all come across emails sitting in our inbox from websites we […]
Fatal E-Commerce Website Mistakes.
Fatal E-Commerce Website Mistakes Costing You Sales Every E-Commerce website is its own animal. Sometimes sales happen instantly and other times it takes time to build up the traffic. This can depend on the size of the market, type of marketing, amount of digital marketing or just the quality or desirability of the product. Success […]
5 Search Engine Optimization “Top of Google” Tips to Gain Website Traffic
Good “Top of Google” or search engine optimization (SEO) strategies come in all shapes and sizes, but these SEO tips prove valuable everytime. 1. Keywords Are Key. Invest your time and energy in finding the best keywords suited to the content you are providing. One of the most effective ways of doing this is using […]
Why Your Digital Marketing Strategy Might Need Work?
Digital Marketing has many standards and guidelines that make certain websites effective and others… not so much. At Cowlick Studios we try to stay within the guidelines, unless there is an obvious reason why it might be better to go outside the rules. Is your digital marketing working for you or against you? Here are […]