Being a service provider in this age requires you to market yourself and your services on all platforms. From gaining a reputation for good customer service, to creating an online presence for your business online, it is a long journey. The best way to attract your ideal client in the digital world is by creating a top-notch website. A website makes a business credible and becomes a sustainable platform where the prospective clients could get information about the business services and contact the team to avail of the service.
This website would be the face of your brand and will be the first impression of your business services, hence, it must be created in a way that is user-friendly and markets your business in a way that every visitor could be turned into a potential customer.
However, keep in mind that the website design process for a service-based business is different from that of a regular business website because here, the goal will always be to create your service blueprints or Story Brand to speak directly your clients. To undergo this design process, you need to work with a professional design company and create a website that does not just attract your potential clients but also seems appealing to search engines.
Here, we have worked with our design teams and have created a web design process for your service-based website;
Defining your Business Goals and Target Market
Your website design process starts with analyzing your business goals and objectives. What service do you provide, what industry do you fall under, what is your target audience, etc. Answering all these questions will help the design teams that you hired to create a website template that could best define your business services. Also, a brief analysis would be done to understand your business activity in recent times to measure your growth rate.
Once your goals and objectives are highlighted, the next step is to research your competitors and target market. It is always better to take a look at the competitors and check how they have showcased their business services on their websites to make sure you get one step ahead. You don’t need to copy them, you need to be better to have better value overall. Sometimes a SWOT analysis can help you determine a competitive edge.
Designing your Website Layout & Wireframing
Once you have done your research and have identified the goals of your business, it is time to move forward with the designing process. In the latest age, most successful web agencies that provide business services to create websites for other businesses use wire-frames to design the structure and layout of your website. Using that, we help you create a layout. Once we have a structure to work upon, our next step is to create a beautiful design for your website.
Moreover, we make sure that the design we bring to you is in contrast with the business services you provide and helps you represent your brand in a better way.
Development of The Website (Coding)
After completing a design for the business services of our clients, we show it to them and wait for their approval. Once we get the green signal, we take things to the next stage, that is, the development or coding of the website. Keep in mind that to get higher rankings in the search results, the website needs to be both developed and optimized for SEO.
We code your website and prepare it for proper online marketing and test it on different internet browsers and devices to ensure compatibility. These tests help us code better and run quality assurance over the website to make sure that there are no glitches in the functioning and display of the website after its launch.
Launching & Website Promotion
After the website is tested, we monitor the performance of the website on the internet to make sure it is running fine in the long run. Once our quality assurance team approves the website and it is working perfectly fine, it is time to bring out the website to your digital world. Launching a business website is a activity that is required by all service based companies in this day and age. Once it is live, you can see the website in the search results and start with a good digital marketing campaign.
Monitoring & Maintenance
Even though it seems like that the work is done after the website is launched, it is not. Having a business website is a long process, and to keep it running over the years, one must keep monitoring any activity on the website, user interaction, and Google Analytics for search. Hence, we don’t leave you hanging, we provide ongoing maintenance and support for your website to make sure there are no glitches and errors in the long run and your website is always updated.
Moreover, we run analytics in your website to track user activity and conversions, to see what could be improved to increase sales. We can also add additional services like search engine optimization for both your website’s organic keywords and your Local GMB listing to make sure that you are always shown at the top search results and get more of the market share.
The Bottom Line
Our goal is to provide a flawless process of website creation for service-based brands that not only keeps them at the top of their competition but also helps attract a larger audience. If you are looking for any professional design company that could help you create an impeccable website for your service based business… you need to connect with us. We are a trusted name in the industry and can provide all website-related services to our clients. From Branding, to creating a website to designing and launching it to monitoring it all at a very reasonable price.
Contact us now and get a quote today!