You probably use many familiar services and professionals for your home or business. You hire a mechanic to fix your car, go to fancy restaurants because of the chef, the dentist, accountant or bookkeeper, or maybe a contractor for a renovation. But when it comes to graphic and web design, we often think we can do it ourselves. I would suggest that hiring a designer of your business is just as important as the accountant you hire. You might be saying “What can a professional web designer do that I cant?” When it comes to your website design, it represents your presence online. First impressions are everything! Both off and online, so it is crucial to have a visually appealing website. Below are the reasons why you may want to consider hiring a professional designer and why their role matters.
Professional Web Designers Know SEO
SEO stands for Search Engine Optimization, and most web designers understand how it works. SEO consists of strategies that involve generating free traffic for a website. The main goal with SEO is to gain enough visitors to a website so that they can reach a high-ranking position on popular search engine websites.
Popular search engine websites are Google, Yahoo and Bing among others. In search engines, the position where a business’s website ranks is important. By being ranked high, it will make you stand out among competitors and help a business gain more visitors. What can a professional web designer do that I cant? Web designers understand how to design a searchable website. Along with that, web designers can help your website generate enough traffic that will increase the viewership of your site. They also know how to work with most search engine algorithms.
Web Designers Know New Technology
Website development and design can be very complicated, especially if your new to it. Web development consists of back end code languages and databases. Most web designers are familiar with web functionalities. Successful professional web designers work to stay up to date with the latest updates and changes in the world of web technologies, web functionalities, and SEO. A client or a company will find it beneficial when hiring a professional web designer because of their knowledge and expertise in working with the latest technology. Professional web designers will make sure that your website is using the best and most recent web technologies with web development.
Professional Web Designers Know Web Testing
Web testing is the practice of testing multiple web-based applications and websites for technical issues and errors. Before a site is published live in the market, it needs to be tested for potential technical problems. After designing a website, web designers have to make sure that the site works on all devices and browsers. If any issues are detected, the designer will resolve them.
Below are what they will test:
Functionality
Responsiveness
Search Engine Optimization
Cross-platform Performance
Operating systems Performance
Browser Performance
Device Performance
Functionality Testing
Web Designers Know User Interface
The user interface of a website relates to the interaction between a user and the site. The user experience is important for the user because it will determine how they know where to navigate through the site. User interface design focuses on the looks and style of the website’s user layout. Web designers understand how to create a great user interface design and know how to anticipate how a user will interact with a website. A great user interface design for a website will be easy to use and understand.
If your website doesn’t have an easy to use user interface, then it is a strong possibility that a site visitor may lose interest. The user experience is everything. This is no different to visitors browsing in Windsor and Leamington. Professional web designers know how to design but also what should be included on your home page.
Below are what creates a user-friendly UI:
Simple and easy to use UI
Consistency with its layout, design, and patterns
Using the same types of colors and textures
Hierarchy and clarity
Summary
A professional web designer knows everything about how to create a visually appealing and dynamic website. It is important to hire them to create a website. A companies’ website is its marketing tool used to attract potential and existing clients along with visitors. Most importantly, hiring a professional web designer will save you both money and time.
Benefits of Good Web Design for Your Business
