Website users spend an average of 5.94 seconds looking at the main image of a website. And of these web users, only 20% will read the words on a web page.
This means that you have less than 10 seconds to entice potential clients to stay on your website long enough to find out about your services and pricing.
And if you own a bookkeeping business, your website’s visuals are the deciding factor in whether potential clients will hire you or go to your competitors instead.
If you’re stuck with coming up with better bookkeeping website design ideas, this article has you covered. Keep reading for inspiration on how to design an enticing and engaging bookkeeping website that’s true to your business and brand.
Have A Clear Business Description
Although people may likely find your website online if they search for bookkeepers in their area, you still need to differentiate your bookkeeping business from your competitors. If you are looking for expert SEO advice, you can click the link for online marketing trends projected for 2022.
This means focusing on the value you give to your clients. If you have a company slogan or motto, putting it in large font on your front page is a great idea.
You may also want to add one or two sentences describing exactly what your business can do for clients. For example, do you specialize in bookkeeping for lawyers? Or for online entrepreneurs? Make sure that you include your specialty and anything that sets you apart from your competition on your front page.
You also want to include an “About” page in both the top navigation menu of your website and in your footer.
Potential clients may want to know more about your experience and credentials before hiring you, and you can’t fit all this information into your main page without making it look cluttered.
Create A Professional Colour Palette
A key element to website branding is creating a professional colour palette that stands out but that doesn’t look unprofessional.
First of all, you want to think about your brand values and what psychological benefit you want to give to your customers. Do you want them to feel relaxed? Inspired? Or excited?
Colour psychology can help you determine what you want your brand colours to be. For example, orange is often associated with energy and excitement, while brown gives the impression of strength and reliability.
You can also create a branding guide on a website with the help of our design team so that you and your employees can keep everything cohesive.
While it may be tempting to use a lot of different colours so that you stand out from your competition, stick to 2-3 main colours for your accounting websites.
Think about companies like Netflix, for example. Their primary colour is red (with some black and white added), but they still manage to stand out with their colour palette and recognizable branding.
Use Contrast
Some of the best design ideas for eye-catching websites include using contrast.
While black and white can work for some companies, this contrast can be a bit jarring to the eyes. Instead, you can use a neutral background like beige or grey and juxtapose that with an image that pops.
This way, you’ll still have an eye-catching home page without making your site difficult to look at. You can also create contrast with fonts, geometric shapes, and by playing with the placement of each block of text.
Use More Than One Font
Some of the best website ideas for eye-catching design use more than one font.
No one wants to read a giant block of text, nor do they want to have to dig for information on how your business can benefit them. Mixing a few different font styles can break up that wall of text and help each section of your site stand out.
Although sans serif fonts are the norm for professional websites, serif fonts can look very professional and classic as well. It all depends on how you want to portray your brand as a bookkeeper and whether you want to go for a more modern or classic brand identity.
Experiment with different font sizes, colours, and placements. If you’re not sure how to pair fonts together, you can go to Google Fonts, select a font, and see some common font pairing suggestions.
And while picking a few different fonts can be a great idea for your website, you don’t want to pick more than two or three. Otherwise, your website can look cluttered and unprofessional.
Include Photos
Every Canadian small business should include relevant website images as part of choosing the best website visuals.
You also need photos to break up paragraphs of text and make the website easier to digest.
The most important image for your bookkeeping website is called a hero image. This is a large image that will be on the front page of your website, usually pinned to the header. Often, businesses place their motto on top of the hero image.
You might think that a bookkeeper wouldn’t need images for a website, but there are still a few things you can add. Some ideas for images you could add as a bookkeeper include:
- Images of your office or work location
- A photo of a keyboard or a computer
- Images of you or your team
If photography isn’t your strong suit, consider hiring a professional photographer or buying a stock image for the front page if you’re on a budget. Regardless of what photos you include, always make sure to include a photo of yourself on your “About” page.
Use These Website Design Ideas For An Eye-Catching Bookkeeping Site
Whether you’re just starting your career or you’re an established bookkeeper looking to expand your client base, these bookkeeping website design ideas will give you a boost of inspiration for your new site.
And no matter what your competitors are doing, always remember to stay true to your brand and business identity.
Still need help with designing your bookkeeping website? Cowlick Studios is here to help with web design, branding, marketing and more.
Our proven web design process will take care of all of the details while you focus on serving your clients. Schedule a meeting with us today.
