Did you know that 42% of customers won’t buy from a poorly designed website? If you’re selling products or services, you want to attract new clients and keep returning clients happy. An unappealing or complicated website can harm your business more than you think.
This guide will explore the ten website design features that customers will love. With the right blend of design and intuitiveness, you’re sure to improve user experience and take your company to the next level.
Ready to learn more? Let’s get started.
1. Live Chat
When people visit a website, they tend to get a bit lazy. They don’t want to spend all their time digging around for information they need. To make it easy for anyone who needs a quick response, install a live chat option.
Modern technology makes it easier than ever by using artificial intelligence that is compatible with companies of all sizes.
Consumers are more likely to return to a website that offers live chat, it’s easy to see why this is a must-have for any business website.
2. About Us Section
It’s important for consumers to understand who they’re doing business with. Sharing your story and the reason why you created your business can make a huge difference to your clientele. Adding an “About Us” section to your website is an easy and effective way to talk about your mission, the history of the company, and anything else that speaks to the root of your goals.
This is the place where you can include information about the founders, current business leaders, and blurbs about the team. It helps to include photos of the team, so customers have a better insight into who is working for the company.
3. Color Scheme
Colors have a psychological impact, so it should be no surprise that using a proper color palette can transform the design of your website and enhance the user experience.
Try to avoid using too many colors; it can be disorienting for potential customers. If you’re unsure how much is too much, keep it to three colors to be safe. Working with a brand palette can help you stay on track.
The goal of your website’s color scheme should be to complement the content and reflect the brand. Think of the users you want to attract and what designs they tend to gravitate to.
4. Proper Navigation
You can have a beautifully designed website, but if it’s difficult to navigate, it’ll frustrate anyone who visits. Everything on your website should be easy to search for, from your contact information to your services or products. It shouldn’t take users more than a few seconds to find it.
Include a search box if you really want to make it simple for consumers to find what they need.
Making navigation simple will show customers that you’re attentive and organized; it will also make it easier for you to showcase your goods and services.
5. Mobile Compatibility
Over half of web traffic is mobile. More people are shopping and browsing on mobile devices, and if you don’t provide a good mobile experience, you’re losing business.
Be sure to dedicate as much time to your mobile design as your desktop. Make sure that it not only looks good but that it’s also fully functional. Make it easy to navigate and simple to use.
6. Quick Loading Times
Nobody wants to wait for a website to load, so be sure that your site speed is impressive. Even a two-second delay can have people exiting and looking for the next best option. It may seem like an unnecessary investment, but having a page load quickly will increase your earning potential.
7. Branding Consistency
One of the best ways to stay on track when it comes to website design and features is through brand consistency. Everything from the website colors to the tone of voice and logo should match.
This helps visitors memorize your brand and makes you stand out above the rest.
8. An Updated Blog
Visit almost any business website, and you’re sure to find a blog. All social, digital, and other online marketing require high-quality content, so if you want to improve your website, start with a blog.
Not only does this help keep your customers on your site for longer, but you can maximize SEO by listing your blog under your domain instead of off-site.
Blogs also help businesses produce sharable content that helps connect them with customers and bring traffic to their websites.
9. Closure for Customers
One website feature you may not have thought of is informing customers if they left a product in their cart, if they didn’t finish filling out a contact form, etc. Consumers feel more satisfied with a purchase if they feel a sense of closure once a sale is made.
You want to use clear clues that the deal is done in a personal and straightforward way.
10. Easy Contact Information
If consumers love your website, your product, or if they have any questions or concerns, they’ll want to be able to contact you. As simple as this may seem, you’d be surprised by how many companies miss it. Be sure that your contact information is easy to locate and navigate.
Design Features Your Customers Will Love
Creating a streamlined and well-designed website may seem like a significant amount of effort, but improving your customer’s user experience will help your business reach new heights. Whether you’re updating your website or creating a new one, you want the right design features to reflect the quality of your company.
Although it’s a lot of work initially, it’ll be worth it when you have a beautiful website that people love.
If you’re looking for website design help, look no further than Cowlick Studios. With over ten years of experience and more than 150 websites developed and maintained, we’re sure to make your website dreams a reality. Check out our services and book a time to chat today!
