If you are looking to book more rooms, or get more visitors to your Hotel in 2022, put these hotel website design ideas to work for you. The oldest hotel currently standing is a Japanese hotel that dates back to the 8th century. However, their history might stretch back even further.
Before hotels came inns, a medieval institution that functioned as a mixture of restaurants, bars, and hotels. The Romans probably set up the earliest inns to accommodate travelers on long journeys.
These days, the hotel industry has gone digital, using the internet to attract clients. A person with good hotel website design ideas could do well in the modern world. We’ll discuss some potential ways to make your hotel’s website stand out in the paragraphs below.
1. Background Image
The first thing anybody sees when visiting a website is the background. We might not even realize it, but that background makes an impression on us.
The background we use is a sign of our efforts, and our visitors will react to that. For instance, if you use a normal, stock background, people will notice and will likely get a bad impression.
Meanwhile, actual images of the hotel grounds, interiors of suites, and the like give a good impression. If you want to go the extra mile, you could add videos or specialized photos. If you want, you could even do a virtual tour.
2. Minimalist Features
While interactive pictures are excellent hotel website design ideas, they should be used sparingly. One video is effective, but five is exhausting.
It’s not just the imagery that requires restraint. Going over the top with fonts and colorful lettering can also be a major turn-off, as is the over-use of big words.
Using too many big words actually comes off as desperate, or like you’re trying too hard. It actually makes people like you and in this case your hotel, much less.
3. A Call to Action
You can have a minimalist website with a great background and still not have a great site. There’s still something important missing, and that’s the call to action.
The problem with having a website without a call to action is that it creates a dead end. It’s something fun for people to look at, but they can’t do much else with it. A call to action goes a long way towards fixing this problem.
A call to action is a message that asks people to do something. Usually, they ask the user to contact the company or get a quote for a service that the business performs.
4. User-Friendly Design
When designing hotel websites, you’ll need to consider layout and navigation. The best web design is one that’s easy to use. To this end, most websites have some form of menu that directs the user to various pages.
You can make your website easier to navigate by dividing it into common categories. By now, most web designers know that most sites have a classic layout that includes a page about the company, a page listing the services offered by the company, a contact page, and sometimes a blog or FAQ.
Remember to always consult professionals when designing website pages. It’s not as easy as it sounds.
Everything on a website counts as content, but you should have more than a few pages advertising your company. Blogs are among the simplest types of content to add to your website. They also allow for endless additions to keep people coming back for more.
Keep in mind that you don’t have to create all of this content yourself. Entire industries dedicate themselves to writing blog posts for other websites. These are called SEO companies.
SEO stands for Search Engine Optimization, which is a form of advertising. These agencies put selected keywords into articles to help them show up more often on search engines.
6. Testimonials and Reviews
While not having testimonials or reviews won’t squash your website by any means, they can improve it quite a bit. Having a testimonials section on your site allows clients to give feedback on your business so that you can improve it. Positive reviews will help draw in customers.
The downside is that you can’t control the reviews. You can choose not to put some of them on the site, but people may notice if your hotel only has positive reviews.
The unfortunate truth is that you can’t escape disgruntled customers. Regardless of how great your hotel is, there will be some dissatisfied customers. The best advice we can offer is to fix what you can and accept that you can’t please everyone.
7. Social Media Links
Nearly every business has social media accounts, and those accounts help them communicate with customers. Putting links to your social media accounts on your website allows customers to follow and engage with your hotel in even more ways. Many people browse social media on their phones, so it’s important to have a mobile-friendly website.
Your website and social media accounts together create your brand identity, and the right brand identity can help you rise to the top. This works both ways, with social media bringing more attention to your website. Posting to social media whenever you add new content will improve your traffic.
Some companies use social media to amazing effect, simply by being creative. Feel free to try something new if you think it will work.
Hotel Website Design Ideas
If you own a hotel but aren’t sure what to put on your website, we can help. We’ve discussed a few hotel website design ideas in this article, but there’s a lot more to know.
If you want to learn more about web design or need a website designer please visit our site. We are experts in our field with over a decade of experience, and we’re happy to chat online if you need help.