Get Feedback about the Website
A soft launch is an important aspect of your website launch. This just means that you make an announcement to a small number of people closely related to your business. Be sure before even this soft launch that you are happy with the website, spelling is correct, and everything works the way it should. This feedback should be provided to the web design company you are working with. Once you are happy – announce your soft launch. This allows you to garner feedback from some of your customers, suppliers or potential customers.
At this point, they should only be commenting on how easy it is to find the information they are looking for and anything that is unclear to them. They should not be commenting on the website design or the layout, this is determined by you, your brand and the website design company. Changing this now would be expensive. The soft launch gives you some time to improve on any issue. External feedback from different backgrounds can also provide new ideas that can make the website better for your goals.
Once you have received ideas and implemented the necessary adjustments you can schedule a true launch and announce it to the world.
Promote Your Website
Once launched and you have told everyone you can you need to further promote your website. You can promote your site through social media marketing and email marketing and search engine optimization. For your digital marketing to work effectively, post and send highly targeted, relevant content to your current clients, email subscribers and target market.
Find Relevant Websites and Blogs
Build awareness for your site by finding relevant sites that can link out to you, blogs, forums, influencers and even resource pages, it helps build awareness. With this method, you are looking for related content on other sites and then commenting on those posts and leaving a link to your website. The best way to get natural links is to create great content, check out this article where 101 experts share how to produce content that attracts backlinks.
Blogging is also another way to get your site content noticed by search engines like Google and subsequently noticed by internet travelers. Post content that is rich in keywords but also has value to the end reader.
Blog posts and comments are not enough. Go further and announce your website launch on social media, such as Facebook, Instagram, Pinterest and Twitter. When announcing on your social media pages, don’t just post a link. Include images and a catchy message that will entice more people to visit your site and improve engagement.
Social media marketing will help increase your brand awareness and improve your lead generation. As your company focuses on lead generation for your website, you can also structure your site with landing pages and lead magnets and then promote the lead magnet with a link on your post. Regular social posts can boost your thought leadership credentials.
After your site is launched and you have sent out a number of social posts, blogs, emails and other forms of notification it is important to check and analyze a few other things.
Check Your Site’s Speed
Since Google announced that speed is one of the factors for ranking websites, you can no longer take your website speed for granted. It is not just Google that does not like slow load times, most users hate slow loading sites and will not wait around for a slow website. Using available digital tools, you can improve your website speed by analyzing the issues affecting its speed and making the necessary adjustments.
Analyze your Website Traffic
Understanding your website traffic is very critical in making your website meet your digital marketing objectives. It would be best to understand who the site visitors are, where they come from, and other related demographics.
Even though there are other tools you can use to analyze your website traffic, Google Analytics is the most preferred and easy to use. It will help you analyze your website users deeply. The amount of traffic leaving your site will also depend on the content you publish. Make your content productive with tips and industry information to attract referrals links.
Without traffic statistics, it won’t be easy to figure out how to improve your site to attract more users.
Monitor Your Search Engine Rankings
Search engine optimization involves doing your best to rank on Google search engine. A website with good ranking gets more traffic and increases its level of popularity. For your website to rank top on google search, below are some of the things you should do:
- Make sure your site is mobile-friendly.
- Ensure your site speed is good. Good website speed should load within 3 seconds or less.
- Ensure that your site keywords and blog posts are the same in the title, first paragraph, and URL. You can monitor your keywords using software or just manually by inputting a keyword in Google search and taking note of the position of your website.
More website traffic is good for your business; hence, the need to monitor whether your search engine optimization efforts are working or not.
Start a Maintenance Plan
Though most people overlook website maintenance, it is crucial, especially when it comes to your site’s security and functionality. Your website should have security measures in place, such as SSL, security and performance enhancement plugins.
Launching a website is a daunting task but with the right team and plan in place it can be easy. After you launch your website you need to take the right actions to make it work for you. Contact us a call if you have any questions, our start to finish website design plans with our 3W Care maintenance package make it easy.