In the web design world, it’s called a CTA — or the call to action. It’s the language that asks your user to do something — whether that’s reading more about or buying a product or service or giving you feedback.
The Hero Image text is one of the most important aspects above the fold of your web design
. But the very best CTAs are the ones that deliver on a promise — and meet a customer need all at the same time. Sounds hard to do, right? Maybe not if you incorporate these four expert tips as your guide:
At the end of the day, you have to fulfill the promise you make to your customer if you want a website conversion. However, that doesn’t mean you can’t entice your customer along the way. Try to incorporate suspense into your CTA so that your customer feels like she or he is missing out on something. A great example comes from the hero text that Netflix uses: “See what’s next.” It’s simple and only three words, but it makes the user wonder: “Yeah, I wonder what is next!”
Keep this in mind as you are crafting your CTAs. What language will make your customer want what you have?; What are you offering?; What is lacking in your customer’s life if you aren’t part of it? Asking yourself these questions will help you narrow and define what your CTA really should be.
Offer Your Customer a Trial
If your business is a good as you say it is, then you won’t mind giving your customers a free trial. This is the perfect way to entice them in your CTA. There are a variety of ways to communicate something is free.
One is to offer a free 30-day subscription. Another is to allow your users to join your company website/service for free, which is what Dropbox does. The CTA to sign up for a free Dropbox account is prominent on the page.
The catch that you’ll have to consider if what you will charge your customers for. Dropbox, for example, makes customers who want more storage pay a fee.