Did you know that consistent brand presentation can increase your company’s revenue by up to 23%? Otherwise, an ever-changing brand could confuse your customers. How are they supposed to recognize you if your brand changes between your digital and print materials?
Brand development is one of the most essential components of your overall marketing plan. Otherwise, you might struggle to build a following and loyal customer base. That’s just the start!
Keep reading to discover why creating a brand is essential to your business. By understanding the benefits of branding, you can build a brand with your business goals in mind.
Here are six reasons why learning how to brand your business is essential for long-term growth.
1. Boost Your Value
Why should customers choose you over one of your competitors? One of the fewer known benefits of brand development is that it can boost your unique value proposition.
Your brand will allow you to communicate your value in your marketing materials, company mission, and products or services. As consumers begin to recognize you for that value, they’ll value your company. Then, brand trust will grow, giving you an advantage in the market.
You need a strong customer base in order to grow as a business. Once consumers recognize your value—a value they appreciate—they’ll want to stick around.
What promises are you making through your brand? What matters do your customers care about? For example, maybe your customers want more sustainable products.
You can use your value to create a bond with your customers that your competitors can’t.
When trying to forge a connection between your brand and your customers, your values matter. In fact, shared values account for about 64% of those relationships!
Every interaction you have with your customers can benefit your long-term business goals. If you care about their values, they’re more likely to care about you.
2. Stand Out From the Crowd
Remember, highlighting your values can help you stand out from the competition.
If you’re in a very competitive market, you need to stand out from the crowd. If you can’t differentiate yourself through your brand, consumers won’t have a reason to choose you. Learning how to build a brand that’s unique and eye-catching can help you differentiate.
It’s important to note that your brand isn’t only made of visual components. In fact, a business brand is made of different concepts, including your:
- Personality
- Logo
- Tone
- Voice
- Color scheme
- Images/graphics/photography style
- Mission
- Slogan
All of those components come together during your brand development stage to help you stand out in the marketplace.
What’s your competitive advantage? What do you offer consumers that they can’t find anywhere else? Make that the heart and soul of your brand.
Then, you’ll give consumers a reason to choose you time and time again.
3. Increase Recognition
Did you know it takes between five and seven impressions before people even remember your brand? If your brand keeps changing, they’ll never remember who you are.
As you work on brand development, make sure your visual brand is easily recognizable. Look at other companies in your industry and make sure your brand is unique. Otherwise, you’ll fall in with the crowd.
Color can help you increase brand recognition, too. Choose a color palette that reflects your mission and industry but still stands out. Color psychology can play a big part in your branding, too.
As you begin building a brand, make sure to keep your imagery and language consistent across all marketing channels. Without consistency, you might fail to build brand recognition.
Make it easy for consumers to remember and recognize your brand. The next time they need your product or service, they’ll remember who you are and choose you first!
4. Improve Trust and Loyalty
It can take time and multiple (happy) customer interactions to build brand trust. Once you solidify brand trust, however, you can begin building brand loyalty. An audience of loyal customers can help you increase retainment, which benefits your ROI.
Brand trust starts with the customer service you offer. Try to provide your customers with a personalized experience. They’ll associate that experience with your brand.
Remember, branding isn’t always about visuals like your logo or packaging. It’s also about how customers perceive your business.
Are you helpful and quick to offer solutions? Do your customers see you as an informative resource?
Show consumers, you’re there to help by improving your company’s customer service. You can also make it easy for customers to call you or chat online. Don’t forget to use social media to improve communications, too.
Then, you can solidify trust and build brand loyalty for long-term business growth.
5. Amp Up Your Advertising
Can your customer recognize you on-sight? Without brand recognition, they might gloss over an online ad. Remember, you want to keep your branding consistent across all marketing channels.
Strong brand development can help improve your advertising efforts. Then, you can attract new customers and repeat customers, further improving your ROI.
Make sure your branding is consistent across your advertising, social media, website, and print materials. Once you improve brand recognition and trust, you can generate repeat sales and keep consumers excited about your brand.
What message are you trying to promote through your brand? Think about the promise you’re making your customers. Then, use your brand to show consumers you’re transparent and worthy of their trust.
Promoting your brand with a clear message will help improve your advertising efforts.
6. Build Morale
Your brand can impact your employees, too.
Remember, your brand is the heart and soul of your company. Your employees represent your brand. If your employees are confused about your brand, however, customers will feel confused, too.
What values are you trying to promote within your brand? Make sure your employees know. They’ll convey those values during interactions with customers to help your business achieve its goals.
Boosting Your Brand: 6 Reasons Brand Development is Essential for Your Business
Give your brand the boost it needs! Now that you understand why brand development is so important, you can see the influence it can have on your business. By prioritizing your branding, you can stand out from the crowd, attract new customers, and set yourself up for success.
Want to discuss your branding? Schedule a meeting with our team today!
