Why Building Trust on Your Website is Crucial
When customers are shopping in a physical store, there are cues that help them decide if the business is trustworthy. The store is clean and well-organized, there are friendly salespeople, attractive products and word of mouth or referrals from other customers often indicate that store is safe and reliable. It is not much different online. Your online presence and how professional it is let people know that your business is trustworthy. Here are a few ways you can assure your online visitors that you can trust them.
If your website design looks like something built in the early 90’s, customers are less likely to trust your business. They might not even think you are still in business. A clean, professionally built website that is easy to navigate is crucial for building the trust of your visitors. Your website design is the first, and sometimes only impression that your customers will have of your business. You only have seconds to grab and keep their attention, so make those seconds count. From this impression, visitors decide to stay on the website and purchase a product or decide to contact you or visit your store.
Who Are You?
An “About Us” page is a great way you can build trust on you website. Part of your about page should tell your customers who you are, how your business was started and what your company’s philosophies are. It can also state; Who is on your team?; Where are you located?; Customers want to make sure there are actual human beings behind your business, so use your brand story and your photos to build trust with your customers.
The most effective way that your about page can be used is to speak about how your business solves the problems of your customers and how your experience and history make you the right person to guide them to success with your product or service.
Who Can They Contact?
A “Contact Us” page goes a long way in building trust with your customers. There are many scam sites out there that operate with just an email address and sketchy contact information. Having a legit address and contact information on your website tells customers that there is someone available if there is a problem. Include as much information as possible. An email address with a professional domain extension, a phone number, a chatbox, and links to your social media accounts. If you have an office headquarters, list the address to that as well. Each form of contact makes you more trustworthy to your customers. A great form of communication is using a chat system. We like to use JivoChat or Tidio Chat.
Who Else Loves You?
Customer testimonials go a long way to building trust in your website. Sometimes your customer is unsure about your product or service, but seeing someone else who has trusted you and gotten good results can often help them make a decision to trust you. Post real customer testimonials on your site, and ask your customers to post pictures of themselves using your product or service. Never post fake reviews or paid testimonials. Your visitors are smart and they will lose trust in your business if they sense insincerity. If you don’t have any positive testimonials yet, ask, if people have had a good experience with you or your business they will be happy to let others know. You could consider offering a discount in exchange for reviews.
Give Them a Guarantee
A money-back guarantee goes a long way in building trust with your customers. If they know that their purchase is low risk, they will be more likely to spend their money with you. This is especially helpful if you are selling a high-end or expensive product. Knowing that they can also return it if they’re unsatisfied will often help customers decide to take the risk and trust you. Will they have 30 days or 10 days to return? Do you pay for return postage? Spell out the exact details of your money-back guarantee policy so that customers feel more secure in their purchases.
Be The Authority
Building a website blog will position you as the trust and authority in your subject matter. If you are selling dresses, for example, create blog posts about makeup, skincare routines, how to find the right shoe to match your dress and the best fall fashion tips. When you establish that you are the trust and authority figure in the marketplace, people will be more likely to buy your products or use your services. Need help writing a blog? Here is our guide to writing and setting up your blog.
When it comes to finding a good website design company in Leamington, Windsor, we are a top-rated agency for clients both large and small. We can design a website that will build trust and help you to build a loyal base of repeat buyers.