1. Do Your Research on a Potential Domain Name
Even the smallest amount of research can help you tremendously when purchasing a web address. Browse through a few domains and the companies that supply them to make sure you’re getting the best deal. Remember, a more popular name will be more expensive, choose one that is new and original for the cheapest possible price. Some companies to check out are GoDaddy, NameCheap or Domains Priced Right.
2. Choose a Domain That’s Easy to Remember
If you’re planning on purchasing a domain with integrated SEO for better search listings, you still want to have a web address that people can both easily remember and type. Make sure that you avoid adding too many characters, numbers or weird spellings. It’s important that anyone hearing your domain name can easily type it without any strange hyphens or dashes as well.
It is also important to avoid words that have a double meaning or double spelling, since it can confuse your site visitors. Choose a short domain name that anyone can remember and pass onto others. Word of mouth is a successful and powerful marketing tool that doesn’t even cost a penny.
3. Choose a Short Domain Name Instead of Long One
The longer your domain name is, the harder it is for people to remember. Most single word domains are great for a business, but you can still get creative without your domain being too long. If you prefer a one-word URL that isn’t available, try adding a verb or adjective in front of it and see if those alternatives are available instead.
4. Use a .Com
The majority of online users assume that domains end in .com, so if you use other extensions such as .org, you can expect confusion among your website users. However, don’t just assume that your site should use .com, some sites such as a nonprofit should use .org instead.
5. Check Availability on Social Media Platforms
We don’t mean to include it with the full .com name, but you should see if your domain name is available on social media as well. This way, you can get your customers to remember your URL easier. Most of the time you’ll be able to find it easily, but you may have to add a word before or after your name, such as “the” or the name of your industry.
6. Consider Including a Keyword
If you are stumped on name ideas, think about using a keyword or location in the name. This will help to boost your Search Engine Optimization (SEO) and make your website address easy to remember. For example, if you run an auto repair shop in Anytown, consider buying anytownmechanic.com. Then, when somebody enters a search that contains those keywords (mechanic in Anytown), your website will be better positioned to appear at the top of the search results. Regardless of what you do, think about using the location or most pertinent keyword in your web address. For more “Get to the top of Google Search” tips you can read this blog.
7. Stay Away From Numbers
Try not to use numbers in your domain name, regardless of whether they are written out or digits. People may become confused about which form they are supposed to use and they may never make it to your website. If you have a number in your company name or would like to use a number in your web address for another reason, buy a version with the digit and a version with the written word. This will help to avoid any confusion. You should also avoid the number zero, as they can easily be confused with the letter “O.”
8. Don’t Use Slang Words
When choosing your domain name, you want something that will stand the test of time. Try choosing something that will have the same meaning a decade from now. Doing so can also help your domain name to be understood locally and avoid any unwanted interpretations internationally. Cutting out slang can help everyone to understand your business name.
9. Be Careful With Hyphens
Avoid using hyphens in your URL. Though they can make the name easier to read, many people often forget about the hyphen. If you must use a hyphen, try not to use to many. It look tacky, unprofessional and disorganized.
10. Don’t Forget to Renew Your Registration
Set yourself a calendar reminder right now to renew your registration. Better yet set your domain to auto renew and make sure your credit card billing is always up to date. This is an incredibly important and often overlooked part of owning a domain. Failing to renew could be disastrous for your business. Your website will go down and you may lose contact with your clients. Worse yet, if left un-renewed long enough somebody else may purchase the name and demand a lot of money or refuse to sell all together. You can also solve the problem by purchasing your domain name for five or ten years up front.
Armed with these tips you should be able to purchase the perfect domain name for your business.
Want to improve your digital marketing and website? You can download our 47 Point Homepage Checklist to learn more about how to improve your website design and functionality or check out this post Seven Ways to Double Website Leads.