There’s nothing like great content marketing to attract more potential customers. Today, we’re going to talk about why you should be blogging for business, and how to speak to your target audience.
We get it. You’re busy, your company is busy, everybody is busy. Whether you’re the owner, an entrepreneur or an employee, there are probably a billion things you could be doing at any given moment. But one thing in marketing that has grown enormously in recent years, is blog content.
In fact, B2B companies that blog generate 67% more leads per month, than other companies that don’t.
There is no doubt about the benefits of blogging. But…Blogging can seem like a daunting task. What if you’re not a great writer? What would you even write about? There’s nothing like business blogging, and creating relevant content is the place to start. Today, we’re going to talk about why you should be blogging, and some easy tricks to get going.
Blogging drives organic traffic.
Promoting a blog on your marketing channels not only gives you great relevant content, that is up-to-date, but it also gives your current customers something to continually connect to. If your business has a strong social media presence, sharing your blog articles on Facebook, Twitter and LinkedIn is an excellent way to become an industry leader, get more inbound links, and thus increase traffic and potential sales. With more valuable content, your consumers have a reason to visit your website, rather than just pleading online for more sales.
Blogging increases SEO.
Google loves fresh content and search engine optimization allows your website to be easily found online. When consumers research a related topic, you want your business to be first on the list of links with good search engine rankings. By using the right keywords in your blog articles, you generate blog content for your website, that is going to help your reader’s pain points. Consistent blogging & SEO drives more website traffic, which can increase customer engagement and ultimately sales. Another great tip here is to be sure to use internal links to another related piece of content for the biggest benefits. When it comes to blogging for your business you must ensure quality content for your blog readers. Consulting with a digital marketing agency can help with your inbound marketing efforts.
Blogging positions your brand.
In today’s world of modern technology, it’s not enough to just have a good product. Consumers are looking for more information, more knowledge, and a trusted Brand presence. Your brand should seek to be a leader in your industry, and your blogging efforts positions you to do just that. A well-written article shows your business actually knows what it’s talking about, and makes you the go-to for products, services and information. This builds your customers’ trust, as blog articles deepen the customer-brand relationship and demonstrate your credibility. If you are looking to grow quickly you can increase your blogging frequency to reach more prospective customers. Turning traffic into leads.
Write to Your Perspective Customers.
Write yourself… or find someone who can.
If you’re eager to get started on blogging for your business, you can start by committing to so many posts per month. However, for some businesses, it’s difficult to keep up with content schedules when there’s so much else going on.
If possible, designate an employee to be the main “blog writer,” for publishing content or try to spread the responsibility with your team. Once you have your content calendar be sure it is high-quality content and up to corporate standards. Otherwise, it can just turn into a waste of time.
Knowing your target market, keeping up with industry news, and writing about valuable insights will help visitors into leads. Whoever your blog writer ends up being, it’s always important to have a second set of eyes read the material before publishing it to your site. Be sure to include visual content whenever possible, to increase quality.
When it comes to content marketing, nothing grows your business quite like engaging content. While starting a blog can seem overwhelming or maybe even a little unpredictable, a successful blog definitely has more advantages than risks. Get more qualified leads and build stronger relationships with steady traffic from your blog.