Web design trends are always changing. We have learned that a strong online presence is a prerequisite to a booming business. What is the difference between a web page that just takes up a domain name and a conversion-optimized powerhouse?

The fundamental difference can be difficult to grasp. A common misconception is that as long as the end result has visual appeal, the rest will come on its own. The reality is much more complex. A few pretty graphics and a nice-looking font do not a website make. A company’s website is often the first place a potential customer interacts with a brand. There’s a science behind utilizing various design elements in order to leave a positive impression, increase engagement and drive conversion rates. This is reflected in the newest website design trends. While there are many approaches to successful web design, some definitive trends have emerged.

First Impressions matter immensely. As a business owner, it’s imperative that your website exceeds the customer’s expectations and tells them in a clear way about who you are and what you do. You only have about 5 seconds to get a website visitors attention.

To learn more about the most interesting web design trends 2018 has to offer, check out this handy info-graphic, below, from Design Advisor  for key web design facts, stats and components: