With technological advancements, businesses and individuals have realized the importance of being online. However, to be able to be found, a website is required where your target audience can find you and learn more about you.
Today, a website is a fantastic tool to spread awareness about your products and services. Also, since you manage the website, it’s up to you how you build it in terms of design, how it appears to your audience, and what information you publish.
The question which arises here is, what attributes of a website do users and search engines value? Are there any unique qualities that could help you set your website apart from the competition?
The short answer is yes, and you’ll discover what they are in this post. Continue to read ahead to learn which qualities help make a website great.
7 Unique Qualities of a Great Website
People evaluate websites based on multiple factors. Although a website’s layout and style are essential, they are just one of many elements that will affect its performance.
Here are a few of the most crucial aspects and qualities to bear in mind:
1. Great Branding & Design
On the website, your business and brand should be portrayed clearly. Visitors should be able to differentiate between your offerings and that of the competitors in the industry.
A website that is branded well, would be able to improve its recognition and add solid credibility to the overall business image. There are pre-made web design templates available, however, they won’t help with great branding and design since many others would be using the same.
To put things into perspective, you need a website that is custom designed and reflects your business’s culture and values. For this purpose, you can navigate the web to find businesses that have developed solid online brands.
In addition, your company may stand out by using a design that strengthens your brand. For instance, a roofing company’s custom-designed website will distinguish it from rivals that opt for copy-and-paste templates. That makes your website and company distinctive and memorable to users.
If you’re a service-based business, read up on website design processes that work for service-based businesses.
2. Site Layout & UX Structure
Many websites sparkle with color, vibrant imagery, and helpful content. But what remains if you remove all of that? When you get to the core essentials of a website, you’ll see that the layout gives it its true brilliance. You would be offering an excellent user experience by generating a better, well-designed layout.
When too much information is on the screen, users may become frustrated and leave the website since it is stressful and overwhelming. It is much easier to comprehend content when organized into a layout instead of just being created as a massive wall of text. Simply put, forms make stuff look better on pages than merely dumping it on the page.
When designing products, designers develop information architecture as a standard step in the UX process.
Information architecture describes a website or application’s structure, navigation, features, and relations. It is similar to how architects use blueprints to build every house component, from the facilities to more complicated internal dynamics like electrical and plumbing.
3. Super Clean Code that Validates (Focus on Site Speed)
It makes sense to believe that a website’s load time matters. Given that users dislike having to wait for online pages to load and that Google considers site performance when determining search rankings, we may confidently deduce that slow sites have usability and SEO problems.
Average bounce rates, boosted conversions, higher audience engagement, higher organic search engine rankings, and better user interactions are all characteristics of great websites. If your website is slow, your brand and bottom line will suffer. A website that loads faster helps sales and marketing processes. Greater qualified leads that could turn into consumers, and more traffic will follow.
4. Easy-to-Use Navigation and CTAs
Why is website navigation important? When creating user-friendly website navigation, the user is continuously kept in mind. The language is straightforward and understandable, and links to the most important sections are provided. It uses many white spaces, subtle color shifts, and other design elements to distinguish itself from the primary text.
Users will locate what they’re looking for more readily on a website that is simple to use and comprehend. Keep page titles concise and logically arranged.
The call to action is a crucial component of a webpage since it serves as a guidepost for the user, telling them what to do next. Users may not be aware of the following actions to purchase or sign up for a newsletter without a clear CTA, and they may abandon the website before completing the goal you intend them to complete.
A call to action helps reduce friction as a user moves down the sales funnel by making it appear to potential consumers what action to take next. There may be more than one call to action on a page if there are many desired actions for the user.
5. Sales Copy That Speaks To Your Customers
Many people erroneously think that product sales are only driven by design. That is untrue. Sales copy is crucial for guiding customers toward informed choices and emphasizing the top advantages your target market will experience if they purchase what you’re offering.
The design does matter. However, it won’t bring in money for your company without a sales copy.
Most people find personalization frightening and confusing, but it doesn’t have to be, although you can. Using artificial intelligence and machine learning algorithms is not required for personalization.
However, you can change the content of your primary and internal pages as the visitor navigates your website. Personalization based on referral, UTM campaign parameters, previously visited range, several visits (new or repeat users), time spent on the website, device (desktop, tablet, mobile), or location are some ways. As you can see, there are lots of possibilities to investigate.
7. Search Engine Optimization
Search engine optimization is known as SEO. In response to a search query, SEO is a technique that makes it easier for search engines (such as Google, Yahoo, and Bing) to find and rank your site higher than the millions of other websites.
SEO hence aids in increasing your search engine traffic. One of a website’s most frequently disregarded elements is SEO, but if no one can discover it, it isn’t significant. Use keywords in your site’s content, titles, meta tags, headings, and file names.
Always use the best SEO techniques when conducting digital marketing. The best approach to rank above your closest rivals is to do this.
Contact Cowlick Studios for Great Websites!
You can construct a cutting-edge website with the professionals at Cowlick Studios. As a top website design company, we have created websites and raised the search engine rankings of brands worldwide.
Our team uses a range of white hat strategies to assist businesses in attracting high-quality leads and expanding their online customer base. Besides website design, we also offer company, and personal branding, marketing, advertising, and content creation. Contact our web design experts to set up a consultation.