My Website is Boring
Have you recently looked at your site and thought “my website is boring”? As a business owner, you know that it’s important to have a website. More often than not, that’s how customers find you. However, it’s not enough to put just anything on the web. You have to have a website that is engaging and attractive. Otherwise, customers won’t visit your site. A good website builds trust.
If you’ve noticed that your site isn’t getting the attention you think it should, this could be because of your content. There are signs your website is boring. If it is, you’ll need to do some website development to make it interesting.
Signs Your Website Is Boring
Below are some of the common signs that your website in Windsor or Leamington might be boring. This could lead to reduced customer interaction and reduced sales. To fix the problems, you might need web development to change how your webpage looks.
1. It Looks Like Everyone Else’s
It’s not hard to create a website. In fact, this is something you can do yourself. All you have to do is get onto one of the many sites that offers web page design and use one of their templates to create a page. However doing this well usually requires hiring a graphic designer.
While it may be cost effective to do-it-yourself, it may also make your page boring. A lot of people and businesses use this same technique to create their sites, so a lot of them wind up looking the same. If you want to stand out from the crowd, you have to add some unique and interesting features to your page to keep customers engaged.
2. It’s Outdated
When was the last time you updated your website? If it’s been a few years, it’s about time to take another look at your website design. Technology and what customers are looking for on the web changes every year, so you need to keep up. If your site is outdated and looks it, this will be boring for customers and they’ll find other sites to visit.
3. Poor Color Choices Makes Your Website Boring
Color plays an important role in how your website looks. If you are using bright colors to attract customers or to be unique, you might be accomplishing that task, or you might be driving people away. If the colors you have on your page make the content hard to read or hurt people’s eyes, then they’ll leave. It’s a good idea to stick with simple, subtle colors to make your page easy to look at. Why you need to hire a graphic designer.
4. Hard to Navigate
Studies have shown that you have about 10 seconds to keep people on your webpage. Thus, if they are looking for specific information, such as an about page or a way to contact you, you want to make it as easy as possible for them to find that information. Having tabs at the top of your page or drop-down menus can help with this task.
If a customer has to spend a lot of time trying to figure out what you are selling or find information about your business, they’ll find your page boring and move on.
5. A Lot of Text
Text can be a great way to convey information to people, but it’s also time consuming. The attention spans of customers are getting shorter, so if you have a lot of text on your page, they will find it boring. You need to offer them a mix of different medias, including short blocks of text, pictures, infographics, and videos. All of these will engage your customers and encourage them to say on your page to learn about your products and your business.
Update Your Page
If your website design is boring, you won’t be able to attract new customers. Since this is such an important component when it comes to marketing, it’s worth your time and effort to keep your page up to date. The trends continue to change with what is popular and what people are looking for. While you don’t have to incorporate all of the current components, you should have a few.
If you’re unsure how to make your webpage fun and exciting, consider looking at successful examples online or work with a company that does web development. This is the best way to ensure you are incorporating the right elements to make your page intriguing.