We’ve put together a list of some of the best photography website design ideas that you can take advantage of. Photography is one of the most captivating forms of art. In fact, the right photograph can tell a story that no other medium can.
In order to sufficiently showcase your talents, you’ll need to create an online portfolio that people can access. However, you also need to make your website stand out from your competition.
Let’s get started with a comprehensive guide to website design.
Prioritize Load Speed
How long it takes for your website to load is one of the most important metrics to consider when creating your online portfolio. For this reason, it’s one of the photography design tips for your website that should never be ignored.
If any page on your site takes more than two or three seconds to fully load, you run the risk of deterring users. Unfortunately, having a large number of high-quality images on your site could substantially increase loading times if you aren’t careful.
Of course, you should never sacrifice quality for loading speed, either. You can check out this page for a resource that has useful tools to help you reduce the overall file size of your images.
Mix Standalone Images With Photo Galleries
No matter the quality of your photos, it can sometimes be monotonous for users to scroll through a large list of standalone photos.
For this reason, it’s recommended that you occasionally throw in a gallery photo. Not only will this help keep your portfolio visually exciting, but it can also better convey what your clients can expect from you.
So, be sure that you keep this in mind when moving forward so that you can make the most of this opportunity.
Showcase How Your Clients Use Your Images
Occasionally, potential clients may have difficulty visualizing how they could use your photography for their brand. More often than not, this could lead them to avoid hiring you for your services.
For this reason, you might want to consider showcasing exactly how your past clients have used your images. This comes with the added benefit of establishing a timeline for your creative work that your potential clients can follow along. Once they begin to understand how they can apply your photography to their own projects, there’s a much greater chance that they will reach out to you.
Don’t Forget Your Passion Projects
A large component of a portfolio is showcasing your personality. When people are able to relate to you on a personal level, they will inherently feel more familiar with you. This could easily allow them to be more comfortable when communicating professionally.
To clarify, let’s assume that you primarily photograph corporate architecture. During your free time, however, you are interested in portrait photography and similar passion projects. Keeping a section on your website for this type of content will give you more depth as a creator.
Additionally, it’s entirely possible that someone will see these side projects and realize they could hire you for work outside of your primary niche. In general, the more you show when it comes to the type of projects you are capable of handling, the more opportunities you will have to grow your professional brand.
Convey That You Can Utilize Different Types of Photography
Most photographers choose to focus on one or two particular photography styles.
Although there is nothing inherently wrong with this, it could limit you when it comes to the number of clients that you are able to acquire. Having a skill set that includes sports photography, photojournalism, and portrait photography could land you a larger number of jobs than any of these independently could.
If you have only focused on one discipline at this point, choose a secondary photography style that you are interested in. This will go a long way in establishing you as a well-rounded photographer.
Use Seamless Scrolling Between Projects
People don’t always want to visit multiple different pages to see your projects.
So, it’s worth incorporating seamless scrolling between your different projects. You’ll need to get creative when it comes to how you do so, as some images may not seamlessly transition into each other. With a bit of foresight, though, you be able to determine potential issues and incorporate them effectively.
Use Your Photography to Tell a Story
Standalone shots can be powerful on their own. Creating a sequence of powerful shots, though, can be groundbreaking. Your photography should always tell a story regardless.
Leading your audience on a journey through this story over multiple pieces could create an unforgettable experience. It also showcases that you are able to create a cohesive project out of multiple different elements.
Don’t Be Afraid to Go Bold
Bold statements get clicks and views.
Bold pictures can do the same on a much larger scale. Depending on your photography niche, this could be something that raises awareness of the social issue. Or, it could showcase the rawness of life in other countries.
Regardless of what you choose, be sure that it will make a lasting impact on your audience.
These Photography Website Design Ideas Could Change Everything
They can often mean the difference between whether or not you are able to secure the number of clients you’re looking for. So, be sure that you consider these photography website design ideas when forward to help make the most of them.
Want to learn more about what we have to offer through our website design services? Feel free to get in touch with us today and see how we can help.