The Importance of Great Graphic Design and Your Business

Great Graphic Design is important for your small business, Cowlick Studios

When running a small business, it can be tempting to focus on minimal advertising and a modest website at first. However, there is an element every business can add to impress potential clients and customers: top-notch graphic design. Here are a five reasons why making an investment in graphic design is important for your small business.

Professionalism with Graphic Design

Customers will feel more trust if the design of your website has great graphic design. Strong design shows that your business cares about details. It demonstrates that you’re willing to invest in your own company. There’s a good chance your competitors have invested in professional design. When choosing to work with a local business, customers have to sort through competitors and make a decision based on relatively little information. If you show you care about you appearance you are more likely to make an impression on potential customers, and more likely to get the sale.

Building a Brand

Your company’s brand will be around for as long as your business is. Graphic design plays a key role in forging this brand. Your logo is perhaps the most important elements of your branding, but your web presence should be used to reinforce it through your colors and other design motifs. In general, it’s best to work with one team when building a brand. You may want to design your logo and other graphical elements at the same time. It should be noted that your graphics likely won’t only be used for your web properties; using a logo and other elements in the letterhead for your printed documents, for example, can create a stronger brand presence and present a cohesive look to your current and prospective customers or clients.

Short- and Long-Term Payoffs

Running a small business, especially in the early days, involves making your investments matter. Graphic design will help especially if you choose attention-grabbing elements. Increased sales through good graphic design can potentially cover your upfront costs. New clients will also tell others. Your graphical elements will serve as a cornerstone of your branding and make your business memorable to others in your community. Some investments are inherently risky, and others can take years to come to pay off. When it comes to graphic design, you’ll enjoy steady results as long as you run your business.


5 reasons your small business needs great graphic design - 60 Minute Marketing Plan from Cowlick Studios Windsor

Show Some Creativity

People like working with businesses that have a bit of creativity, and investing in graphic design provides some professional creativity. Some companies enjoy logos and branding elements that reflect the work they do. A company that somehow deals with bodies of water, for example, might want to include elements involving rippling waves. Others prefer a creative play on words that can be incorporated into their design elements. However you choose to differentiate your business from your competitors, your graphical elements play a significant role. Graphic design can also reflect what type of business you’re seeking to run. If you want to project a sophisticated image, elegant graphical elements can be especially effective. If you’d prefer your business to be viewed as fun and quirky, bright elements make take center stage. Take your time when working on your graphic design as it lets your business stand out and send a message.

Turn Visitors Into Customers

Seeing visitors come to your website can be exciting. However, your ultimate goal is to turn visitors into customers or clients. The art of graphic design is complex, and it takes considerable education to fully understand it. Hiring design experts ensures that your online presence is tailored to encouraging visitors to give your company a chance. Using the right buttons and adding visual elements that direct your visitors’ attention to the right places can be key toward closing sales or encouraging customers to give your business a call. By focusing on graphic design from day one, you increase the odds of increasing your conversion rate, which can be critical in the initial days of running your small business.

Too many small business owners make the mistake of cutting costs when it comes to developing their online presence using graphical elements. Fortunately, the graphic design field has grown significantly over the years, and small businesses that invest early can reap benefits for years to come. When launching your small business, make sure to contact experts who can help you create a memorable and durable online presence.

For more reading here is a great link from How Magazine about the Importance of Graphic Design for Small Business.

Photo by Charles Koh on Unsplash


Don't Forget your 47 Point Website Home Page Checklist

Download Now