We Are Excited To Work With You! By taking the time to fill out the questionnaire below you help us with our understanding of you and your business. Please fill it out honestly and as thoroughly as possible. Branding Questionnaire Personal Information First Name * Last Name * Email * Phone Website About the Business 1. What does your business / product do? 2. What problem do you solve for your customers? Purpose. 3. Who are your 3 main competitors (direct or indirect)? What do you like about their presence? What do you dislike about their brand identity? 4. What about your background or product or service sets you apart from your competitors? Why should your prospects buy from you or engage with you? 5. Is there a unique story behind your business or business name or logo? People connect through stories. 6. Share 5 adjective or words that best describe your company. About The Project 7. What are the Deliverables for the brand identity? 8. Does any of your current material need to be updated to match the new brand identity? 9. Who are the decision makers on this project? What is the turnaround time for making a decision? 10. What timelines are you’re looking at for this project? What is your budget? 500, 5,000 or 50,000 About The Customers 11. Describe your ideal customer? Selling to another business is different from selling to a consumer. 12. What is the primary message do want to convey to your customers? This does not have to be just a verbal message. This is about how they want customers to feel each time they interact with the business. 13. Share 5 adjective or words that best describe your ideal customer. 14. Do you have any market research about your ideal client or your product/business that you can share with us? About The Identity 15. What is the purpose behind this exercise? Why now? Goals. 16. If you have an existing brand/identity, why isn’t it working for you? 17. Do you have specific guidelines do’s and don’ts about the colors and other elements of brand identity? 18. Please share 3 links of brand whose brand identity inspires you. What do you like best about them. 19. Please share 3 brands/logos that you thought were weak, and what made you feel that way. 20. Using 5 adjectives or short phrases, describe your brand’s desired look and feel.