Branding Debt Questionnaire

2/14
Do you have stated brand values?

These are the values that your company holds to be true and the values you conduct business under. These are the values you want to achieve not values of how you are already perceived.

yesno

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3/14
Are you clear on the personality of your brand?

This focuses on the voice of your brand and also should be known by everyone in your organization.

yesno

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4/14
Have you ever done an internal brand audit?

Have you looked at your shop, factory or office? How does it look? Does it match your voice and values?

yesno

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5/14
Do you know the differences between your brand and the competition?

This is your competition and you need to be different, but can learn a lot from them.

yesno

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6/14
Do you know who your ideal customer is?

yesno

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7/14
Do your sales come from things other than the lowest price?

People buy a good reputable brand and will pay more if your work is good and your values line up with theirs.

yesno

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8/14
Is your organization recognized in the marketplace?

If someone was looking for 3 quotes would your business be included as one of the 3 quotes?

yesno

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9/14
Is your brand the leader in its category?

Be honest.

yesno

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10/14
Is your brand the first in anything?

This refers to your products (did you create it?), the service (are you the first to offer it?), the technology or technique (are you the first to use it or invent it?).

yesno

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11/14
Does your entire staff know your brand story?

Ask your employees if they know the brand message and values. Can they recite them back to you? Or better yet can they recite them back to you with enthusiasm because they share the message and values?

yesno

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12/14
Have you ever asked your customers how they view your business and brand?

This is more than a review or testimonial. What values and words do they use to describe your business?

yesno

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13/14
Do people rave about your organization?

Do you have lots of reviews online, testimonials or thank you cards? Do you get lots of word of mouth referrals?

yesno

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14/14
Is your brand powerful enough to attract a buyer of your business or organization?

If you wanted to sell your business, your brand and its effectiveness will increase the value.

yesno

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