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Branding Debt Questionnaire

Want to learn how effective your brand is?

Your brand is important to your business and it is so much more than your logo. Try this calculator to see how you score.

Take this quiz and learn about your brand.

  • If your brand is powerful and effective
  • How to focus your brand
  • If your brand has voice and values

Branding Debt Calculator

    *First Name

    *Last Name

    *Email

    Start the Calculator

    1/14

    This is more than your logo, it is the colours, voice, values and everything that makes your business work. It is how you are perceived in the market place.

    yesno

    Back

    2/14

    These are the values that your company holds to be true and the values you conduct business under. These are the values you want to achieve not values of how you are already perceived.

    yesno

    Back

    3/14

    This focuses on the voice of your brand and also should be known by everyone in your organization.

    yesno

    Back

    4/14

    Have you looked at your shop, factory or office? How does it look? Does it match your voice and values?

    yesno

    Back

    5/14

    This is your competition and you need to be different, but can learn a lot from them.

    yesno

    Back

    6/14


    yesno

    Back

    7/14

    People buy a good reputable brand and will pay more if your work is good and your values line up with theirs.

    yesno

    Back

    8/14

    If someone was looking for 3 quotes would your business be included as one of the 3 quotes?

    yesno

    Back

    9/14

    Be honest.

    yesno

    Back

    10/14

    This refers to your products (did you create it?), the service (are you the first to offer it?), the technology or technique (are you the first to use it or invent it?).

    yesno

    Back

    11/14

    Ask your employees if they know the brand message and values. Can they recite them back to you? Or better yet can they recite them back to you with enthusiasm because they share the message and values?

    yesno

    Back

    12/14

    This is more than a review or testimonial. What values and words do they use to describe your business?

    yesno

    Back

    13/14

    Do you have lots of reviews online, testimonials or thank you cards? Do you get lots of word of mouth referrals?

    yesno

    Back

    14/14

    If you wanted to sell your business, your brand and its effectiveness will increase the value.

    yesno

    Back

    Finish


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