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By taking the time to fill out the questionnaire below you help us with our understanding of you and your business.

Please fill it out honestly and as thoroughly as possible.

Branding Debt Questionnaire

Question 1 of 25
Do you know what your brand is?
yesno

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Question 2 of 25
Have you determined your brand values?
yesno

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Question 3 of 25
Are you clear on the personality of your brand?
yesno

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Question 4 of 25
Have you ever asked your customers about their perception of your brand?
yesno

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Question 5 of 25
Have you analyzed your competitors' brand?
yesno

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Question 6 of 25
Do you know what differentiates your brand from the competition?
yesno

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Question 7 of 25
Is your brand the leader in its category?
yesno

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Question 8 of 25
Does your organization have an annual marketing budget?
yesno

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Question 9 of 25
Is your brand the first in anything?
yesno

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Question 10 of 25
Are you clear on the results your customers get from the value you provide?
yesno

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Question 11 of 25
Do you know the colors of your competitors' brand palettes?
yesno

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Question 12 of 25
Do you know the colors of your brand palette?
yesno

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Question 13 of 25
Do most of your sales come from things other than the lowest price?
yesno

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Question 14 of 25
Are your internal communications effective?
yesno

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Question 15 of 25
Have you ever surveyed your employees?
yesno

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Question 16 of 25
Have you ever surveyed your customers?
yesno

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Question 17 of 25
Have you ever surveyed your suppliers?
yesno

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Question 18 of 25
Is your brand logo consistent on your signs, business cards, and marketing?
yesno

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Question 19 of 25
Do people rave about your organization?
yesno

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Question 20 of 25
Do you know who your ideal customer is?
yesno

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Question 21 of 25
Does your entire staff know your brand story?
yesno

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Question 22 of 25
Have you ever done an internal brand audit?
yesno

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Question 23 of 25
Does your organization have a graphic standards manual?
yesno

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Question 24 of 25
Is your brand powerful enough to attract a buyer of your organization?
yesno

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Question 25 of 25
Is your organization recognized in the marketplace?
yesno

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