The Distinctive Inns of Kingsville is a a group of Inns operating under the Inndulgence brand with each Inn offering a different experience for their guests. Inndulgence, part of the Jack’s Group came to us with the requirements to rebrand all three Inns with one Inndulgence logo to rule them all. Each brand Inn had to retain its own look and feel but still look like a cohesive unit.

The Process

We started with the one logo to rule them all for Inndulgence. By incorporating a vintage shape and style with the silhouettes of each building we are providing a home style feeling with visual interest. Each inn has its own target market and different offerings. By utilizing a different font that matches the style of the inn (i.e a block retro font for the brewery pubs) we were able to differentiate each inn. The block text and “INN 31” number font was consistent on each logo and denotes the address of the inn. By doing this we maintained a consistent look for all of the logos and all can be used simultaneously on marketing materials for Inndulgence.

In addition to the logos we created a website for Distinctive Inns of Kingsville that provides booking options and links to each Inn’s individual website. Branding for those sites is ongoing.