The Banded Goose Brewing Company wanted to offer something different to their patrons and guests when they stay at the inn. The BgB Bike Club is one of those something different options. Not only are these weekly rides good for guests they are great for the local riders as well.

The Process

Cowlick Studios was tasked with branding the Bike Club. After a few ideas we came up with a simple logo that incorporates the goose from the brewery logo and a bike wheel. A bike club is not a traditional offering of a brewery, by incorporating the goose with the bike wheel we have created a visual connection between the bike club and brewery. From there we designed t-shirts, jerseys and a website.

In addition to the logos we created a website for Distinctive Inns of Kingsville that provides booking options and links to each Inn’s individual website. Branding for those sites is ongoing.