What Does “Above The Fold” Mean?Back when publishing was just starting out, the term ‘above the fold’ was used to define content that was presented in the top half of a newspaper page. When newspapers were prominently displayed in newsstands, text that appeared above the fold was more viable than other text. Which in turn, prompted readers to buy the paper. When publishers switched from hard copy to digital copy in the 1990’s, this term stuck. However, the difference now is that the term means the top of the site the reader is viewing, rather than ‘above the fold’ of a newspaper.
Why Should You Pay Attention To It?You should place the most important content above the fold, where visitors are likely to look first. By placing interesting and relevant content at the top of the page, you can keep readers on your site for longer and boost your website conversion. This is why it is important to use it to your advantage. You should be posting attractive content there to catch your audience’s attention and prevent them from clicking out of your web page.
What To Include Above The Fold In Web DesignA lot of business owners don’t know what kind of content to include above the fold. Here are a couple ideas that can help define your brand to your audience: Logo Keeping your brand consistent among your website is important to your audience. To do this, make sure that every one of your web pages has the same header with your logo or company tagline to represent your business. Site Navigation Setting up site navigation is an important factor to have on your website, and it should never be below the fold at any time. Make sure that you list all your pages of your site in the navigation, as well as making it easy for your audience to use. Call To Action Placing a call to action on your web page is vital to your business’s success. However, it’s important for you to tell your reader what to click, what to call, to help you get their business. To do this, make sure you place a call to action above the fold of your website to get their attention and sell your product or services. These call to actions can be a simple phrase such as ‘Call us Now!’ Nevertheless, your main goal is to get them to perform an action to get their business. or Call now! Newsletter Setting up a newsletter list is vital to keeping your customers up-to-date with company news and promotions. To do this, build a newsletter signup on your website that is easy to find, such as above the fold of your site. Links to Social Media Profiles Your social media pages play an important role in your overall web presence. This is why you should make links to these pages as easy to find as possible. Search Bar If you have a large or complex site it is a good idea to include a search feature. This can help your audience to easily navigate your website and find exactly what they are looking for. Make sure that the search bar is easy to locate, most likely somewhere in the top half of your site. New and Important Content Anything that is new and important to your business should be prominently displayed above the fold. This could be a new blog post or a promotion for an upcoming event. Consider using a scroller to display all of your important information.